Marketing Manager for Excel (MM4XL) is the strategic analyst every Marketing Manager wants on their team!
MM4XL is a comprehensive analysis toolbox useful to marketers, business consultants, and academics for improving strategic decision-making. It aims at extracting more strategic information from expensive market data, and it does so by applying methods and techniques described in the relevant literature as well as using innovative solutions.
MM4XL gives you unparalleled graphical and analytical power for supporting critical business decisions as well as for monitoring ongoing activities. And this is all in Microsoft Excel®, the most preferred working environment for marketing departments worldwide.
Companies relying on MM4XL for business analysis report three distinct reasons why they prefer it:
Competitiveness: Managers keen on fact-and-data driven models get more information more quickly out of business data, which translates into better-focused strategies and faster reactions to competitor moves.
Productivity: Drawing maps and charts as well as running complex analyses takes only seconds with MM4XL, and the output is already in MS Excel®.
IT Resources: Last but not least, MM4XL is a comprehensive collection of tools that reduces the number of analytical software applications run on server machines, which means greater system stability and better resource allocation. Your IT people will appreciate this.
MM4XL offers 22 different tools, with more on the way (MM4XL relies on an ongoing development plan). Tools can be used in a modular fashion or stand-alone. There are three broad categories of tools:
Using MM4XL is easy. Follow this easy five-step approach and get up to speed in minutes.
Step 1
In the main toolbar click on the button Show all tools and a new toolbar is
created.
Step 2
In the new toolbar (see picture below) click on one of the buttons to open that tool form.
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Tip: Rest the mouse pointer over a toolbar button to briefly display a tool description. |
Step 3
All tool forms include a listbox labeled Learning Center. Click on it to see the list of available options. There is help material, example sheets with data, and helpful utilities to choose from. Open the Example sheet and familiarize yourself with the tool and the input data.
Step 4
Click on the Cancel button to close the tool form.
Step 5
Spend just a few minutes studying the examples, and you will be ready to run each of the
tools you are interested in.
The MM4XL User's Guide, is your comprehensive guide to working with MM4XL. You will find it full of practical tips and real-life examples that will help you progress quickly in the proficient use of MM4XL.
In addition to the MM4XL User's Guide, the complete set of MM4XL documentation includes the Online Help and the Example Sheets.
Please remember to acknowledge the MM4XL source, should you quote any part of the MM4XL reference manual in your own work or papers. Explicitly acknowledging the source is the only allowable and legal way to make use of the text. Improper use of this copyrighted material will be prosecuted under the appropriate law. The correct mention is:
Marketing Manager for Excel, MM4XL Software
User's Guide
Copyright© by MarketingStat GmbH
The MM4XL User's Guide is intended to get you up and running quickly with MM4XL. You can use the examples in it as a source of ideas for your own analytical work. The book is organized in stand-alone chapters, each covering one of the tools available in MM4XL.
This Online Help provides reference and how-to information for all MM4XL tools and functions. You can search the index, and the user-friendly HTML format enables you to jump between topics in an intuitive manner. You can also browse the Internet from it.
Example Sheets are provided for each of the MM4XL tools. They show how to make selections for running the tools, and they also show the content of the output from each tool. You can use the data in the example sheets for learning the tools. Open the example sheets either from the MM4XL Examples menu as shown here or from the Learning Center listbox available in every tool form:
To get help when working with MM4XL software tools, click the Learning Center listbox to access several useful options:
In addition, some of the tools provide a Quick Online Help that displays concise explanations when you click with the mouse on any label in the form.
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Tip: To learn from example sheets printed in a language other than English: - Select your preferred language from the Set Language menu. - Open a tool and in the form click on the Example button. - Repeat the selection as shown in the pictures of the example file. - Print the output to a new sheet and it will be done in your preferred language. |